Market Minute on Finance Friday


This week, an astounding 3.6 million cable TV viewers tuned in to a fake documentary called Mermaids: The New Evidence. You might be asking, “What could mermaids possibly have to do with investing?” The answer is that human beliefs, including the more fanciful ones, reflect the complexity of our mental processes. And researchers have found that our beliefs and emotions play a powerful role in everything we do, including financial decision making.