Regret Bias
We’ve all been there. You reinjured that knee sprain by getting back on your bike after your doctor told you to take it easy. You bought that home gym from the shopping network even though you can’t afford it and it won’t fit in your apartment. You had one too many at the company happy hour and your impromptu pushup challenge is making the rounds on YouTube. What you have now is a bad case of regret.
Regret is painful, (literally and figuratively for the bloke in our first scenario) which is what makes it such a powerful factor in decision making. The ghosts of bad choices past influence decisions you’re faced with right now. That can be a very good thing…or not.
In financial decision making, for example, the fear of regret can induce investors to:
- Hold onto losing investments. To avoid the regret that may ensue from selling a security at a loss, some investors will hold onto an asset that is clearly sinking.
- Sell too soon: To avoid the pain of a possible future dip in value, some investors will sell an asset as soon as its value starts to rise.
- Avoid anything risky: In the wake of continuing recession, there’s a growing tendency among investors to avoid stocks for fear of losing principle value. That’s especially true of younger investors who have watched older generations lose their nest eggs. But longer term, avoiding whole asset classes may actually add risk, not diminish it.
- Avoid everything: Sometimes the easiest way to avoid actions we might regret is to take no action at all. But that kind of mental paralysis won’t help you achieve your financial goals.
Regret can provide a useful frame of reference for future decisions, but a sanity check is always a good idea. To keep regret in its proper place, try asking yourself a few questions:
- Are you basing your decision on information that’s objective and from a knowledgeable, credible source? Or are you acting because you hope or fear something in particular will happen? [I.e. bypassing the doctor and relying on “fixsorejointswithhappythoughts.com” to diagnose your aches and pains.]
- Have you evaluated your decision in terms of how it will affect your long-term goals and financial plan? For example, if investing in the stock market is an essential component of your long-term retirement plan; would pulling out of the market completely jeopardize your retirement goal?